Evvora enters the Middle East market by attaching a Nemoin QR genuine authentication label

Link : http://m.segyebiz.com/newsView/20210112513444?OutUrl=naver

2021-01-13 10:00:00

 

Natural food cosmetic brand EVVORA announced on the 13th that it will enter the Middle East cosmetics market based on differentiated technology and local network. 

EVVORA is a brand that has been researching and developing skin care products without synthetic colorants, and it provides skin solutions using natural ingredients that are less irritating to the skin. EVVORA's main products are ‘Aloe Soothing Gel’ and 'Real Essence Mask Pack 10 types', which are characterized by containing various natural extracts that enhance the skin's natural strength, the company said.

According to the ‘Middle East Cosmetics Market Trend' announced by the Korea International Trade Association, the size of the Middle East cosmetics market as of 2017 was about $17.8 billion, showing a high growth rate of 8.5% on average until 2021. Starting with the launch of EVVORA brand in Middle East market, they plan to expand its product line according to the needs of Middle Eastern customers. 

An official from EVVORA said, “The distribution contracts have been already made in major Middle Eastern countries such as the United Arab Emirates, Iraq, and Saudi Arabia.” 

EVVORA attached a QR genuine authentication label to all products distributed. In collaboration with Nemo Insight Co., Ltd. specializing in anti-counterfeiting, it has established a system that enables safe purchases by blocking damage caused by false goods and illegal distribution in advance. This enables management of individual products and thorough distribution channel management. 

EVVORA announced that it will conduct more active brand marketing through mobile content that can be found after authentication.

[World Biz = Park Hye-seon reporter]