Evvora introduces a label for authenticity certification to enter the Middle East market
2021.01.14 10:52
EVVORA, a natural food cosmetic brand that has researched and developed skin care products without synthetic colorants provides skin solutions using natural ingredients that are less irritating to the skin.
Its representative products are ‘Aloe Soothing Gel’ and 'Real Essence Mask Pack 10 types', which contain various natural extracts that enhance the skin's natural strength.
EVVORA recently announced that it will enter the Middle East cosmetics market based on its differentiated technology and local network.
According to the 'Middle East Cosmetics Market Trend' recently announced by the Korea International Trade Association (KITA), the size of the Middle East cosmetics market as of 2017 was about 17.8 billion dollars, showing a high growth rate of 8.5% on average until 2021. Looking forward to the growth potential of K-beauty in the Middle East, EVVORA plans to expand its product line according to the needs of Middle Eastern customers.
EVVORA is entering the Middle East market with (NEMOIN) Hologram genuine certification label which is cooperation with Nemo Insight Co., specializes in anti-counterfeiting business. EVVORA try to prevent damage caused by false goods and illegal distribution in advance, so that consumers can safely purchase. As individual products can be managed, distribution channels will be managed thoroughly. Also, through mobile, brand’s digital content can be found after genuine certification. They plan to carry out active brand marketing in the market.
An official from EVVORA mentioned, “EVVORA products are already distributed in major Middle East countries such as United Arab Emirates, Iraq, and Saudi Arabia due to cosmetics distribution experience and local network in the Middle East and plan to further strengthen our value as a Korean cosmetic brand that entered the market."
Also “We encourage you to check genuine certification label to reduce damage caused by counterfeit and illegal distribution products” company official added.
Source: Future Korea Weekly (http://www.futurekorea.co.kr)